The Food Capitals of Instagram

A visualisation showing how popular various foods are according to Instagram


  • idea generation (Where are the world's foods most popular on Instagram?)
  • data mining (using Instagram API)
  • data analysis (attaching Instagram photos to nearest cities)
  • raw visualisations
  • copywriting
  • creative direction

Results: over 5,000 social shares, featured on: The Guardian, CN Traveller, LA Times,, Mashable, The Independent.