How old are your reactions?

A game predicting your age based on your reaction time.

Contribution:

  • research (finding out what affects reaction time, e.g. age)
  • concept development (tying reaction time to age, adding "how old are your reactions?" hook)
  • copywriting
  • creative direction

Results: over 400,000 social shares, featured on IFL Science, The Sunday Times, Huffington Post, The Daily Telegraph.